One line was changed in the original Rise and Fight to adapt to changing times. Which one?

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O Rise, all loyal Cougars and hurl your challenge to the foe.
You will fight, day or night, rain or snow.
Loyal, Strong, and True
Wear the White and Blue.
While we sing, get set to spring.
Come on Cougars, it’s up to you!

CHORUS:
O Rise and Shout, the Cougars are out
Along the trail to fame and glory.
Rise and shout, our cheers will ring out,
As you unfold your vict’ry story.
On you go to vanquish the foe
For Alma Mater’s sons and daughters.
As we join in song, in praise of you, our faith is strong.
We’ll raise our colors high in the blue,
And cheer the Cougars of BYU.

CHANT:
“Ra, ra, ra, ra, ra (3x) GO COUGARS!”

Four Steps for harnessing the power of the Social Media as a component of a well conceived public relations strategy:

1) “Listen Up” To The Conversation

2) “Join In” The Conversation

3) “Power” The Conversation

4) “Orchestrate” The Road Signs

In this video,  I discuss why focus on Social Media is imperative to avoid energy leaks from your company.

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Ellen McCarthy, talented writer for the Washington Post, recently published an article that got my attention big time. It discussed the power of Pop in today’s new media world. This article offers application for  strategic public relations. In this video, John discusses the power of PR Pop, especially in the world of Social Media.

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80% of the world’s largest companies now have a Corporate Responsibility Report per a recent article in the Moscow Times. In previous entries we have discussed that Green PR is a subset of Corporate Social Responsibility (CSR). Now CSR is being shortened to a term I like quite a bit more, Corporate Responsibility (CR). I think CR is a better umbrella term which encompasses the triple bottom line of CSR: Planet, People, Profits.

In tough economic times some companies find themselves trying to justify budget for going Green or socially responsible programs. As often as customers will listen,  I share the PilmerPR philisophy that CSR should be woven into the very fabric of who we are as a company.  This article I read today in the Financial Times does a great job of exploring the issues around commitment to CSR in today’s economic environment.

PilmerPR CR mantra: “First be good, then talk about being good.” In that order.

Top Utah PR Firm

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For Immediate Release

SALT LAKE CITY—August 26, 2010—PilmerPR today announced FundingUniverse’s rapid rise to the short list of companies served by PilmerPR and attaining the status of Inc. 500 Fastest Growing Entrepreneurial Businesses. FundingUniverse ranks #34 in the newly released 2010 list.

“We are pleased to say we put together the first launch event for Funding Universe (then FundingUtah),” stated John Pilmer of PilmerPR and chairman of the Utah Valley Entrepreneurial Forum (UVEF). “Since then we have provided services that assisted the company’s meteoric rise to success. They are a great company.”

Other Inc. 500 winners have also leveraged PilmerPR’s strategic communications expertise to accelerate success. These include Mozy, AdvancedMD, and Seastone. Emerging sector leaders served by PilmerPR, including Avamar, Mozy, Seastone, AdvancedMD, and Certiport, have achieved investor harvests topping $300 million.

“Our goal in to provide the most progressive public relations counsel, strategy, and tactical execution possible,” said Pilmer. “Our years of experience and business savvy empower our clients for success using the most advanced thinking in areas of new media, corporate responsibility, and ‘SEO’ online content.”

PR News, the Society for New Communications Research, and others have praised PilmerPR’s expertise for the firm’s work in areas like Blogger Relations and Corporate Social Responsibility. In addition to being honored with the recent awards, PilmerPR also added two successful energy related companies as clients. US Synthetic and Tasco Engineering contracted PilmerPR based on the firm’s extensive experience with Corporate Social Responsibility, clean technology, and green PR.

PilmerPR tips for emerging companies seeking to dominate their sector may be found on the company’s blog: http://www.pilmerpr.com/blog , YouTube channel: http://www.youtube.com/user/johnpilmer , and at twitter @jpilmer. Available on Amazon is John Pilmer’s new novel, Green Spin, a near future fictional account of the dangers of the 24-second news cycle and environmental extremism.

About PilmerPR, LLC
The PilmerPR team has decades of collective experience in marketing and public relations with specific backgrounds in social media, high-tech, cleantech, print journalism, search engine optimization (SEO), and the rapidly rising area of social responsibility. The team includes active PR professionals Accredited in Public Relations (APR) by the Universal Accreditation Board.

PilmerPR   801-369-7535

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Deceptive packaging really makes me crazy how about you? Comment.

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A recent article in the Moscow Times report 80% of the world’s largest companies now publish an annual report on Corporate Social Responsibility (CSR; CR).  In the wake of this news we find that the believability of these reports is less than perfect with the public viewing internally created reports as biased.  The CSR 2.0 response to that is to recommend that such reports reveal the good, bad, and ugly truth, a definite trend towards transparency. Here are some “best practice” areas the experts now recommend for coverage in future reports on corporate citizenship:

• Principles for defining stakeholders, channels of engagement, feedback analysis;
• Criticism from key stakeholders and the company’s actions in response to that criticism; well-founded and honest presentation of company performance, including both positive and negative results;
• Ways of working with local communities;
• Relationship between corporate social responsibility and the company’s business strategy, integration of the social responsibility strategy in the company’s activities;
• Reporting boundaries as well as boundaries of the company’s activities;
• Both direct and indirect description of the company’s impact on society through the projects implemented;
• The company’s plans and objectives for future periods;
• External report assurance.

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I’ve worked a bunch in the technology field, so I’m used to seeing acronyms thrown around like toy footballs from cheerleaders in a college stadium at the season opener. Other industries use them as well. The military has a ton of them. As a Public Relations firm, we constantly remind clients to talk in “people talk” without the use of acronyms, unless they are ubiquitous like “TV” or “FBI” or “DVD.”

So, here’s a test. I make assumptions about the acronym “CSR.” What does it stand for? I think the majority of people have the same definition as I, but do you really?

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This article found in UK-based Press & Journal makes me crazy. First, it speaks to Corporate Social Responsibility (CSR) as if it’s another marketing program that may or may not get budget this next year. Then, it tries to position the support of athletes aspiring for professional positions as somehow a higher calling in life for the planet and it’s people. Now, support the advancement of teachers in the inner city or the education of orphans of fallen police officers. That’s responsibility. But athelete’s?

As a former football player (American) with season tickets to my alma mater college team (BYU), I’m a fan of atheletics. But, I’m not convinced by the characterization of the cited ”programme” outlined in the Queen’s English.  No, I’m not dissing* the UK and my son has tickets for our local pro soccer team (real football – REAL Salt Lake) just to keep us balanced.

However, CSR is a term that is more fundamental to who we are, not what program we support. That’s my take from this side of the pond. Cheers!

CSR Not Optional

Remember the PilmerPR rule #1 of CSR: “First be good – then, talk about being good.”

Support young atheletes in the inner city to get them more education-maybe.

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*dissing: Originated in Jamaican Vernacular English, perhaps originally short for disrespect or disparage. (source: Wiktionary.com)

Allan Grafman of All Media Ventures was the featured speaker at today’s joint event sponsored by Utah Valley Entrepreneurial Forum (UVEF); Wayne Brown Institute; Utah Technology Council (UTC), and Mountain West Capital Network (MWCN). Held in the Garden Room at Thanksgiving Point, 200+ entrepreneurs and business leaders paid close attention as our skilled presenter spoke on the elusive subject of “Exits, Monetizations & New Media.”

In preface to Allan’s remarks I was able to put in a plug for UVEF to the group. I mentioned that despite our economy, it’s a great time for entrepreneurs. I referenced Hewlett Packard, Howard Johnson, and Boeing as entrepreneurial startups during the Great Depression. I expressed my enthusiasm for today’s speaker as our Public Relations business and all services carrying the “message” to target markets must master social media as yet another terrrific tool for getting the word out and engaging with target audiences.

Allan spoke candidly about the negative ROI being experienced by most investors in 2010. He also pointed to Online Gaming, Virtual Goods, Advertising, and Content providers as near term winners in monetization of social media. He cautioned startups against slowing their time to market to “get it perfect,” saying that an early beta launch can build viral support while gleaning invaluable feedback from which to improve the offering.

One key point that resonated with PilmerPR’s client counsel in the new “PR 2010″ is that EVERY company is now a media company. Those companies which offer the best and fastest content stack the deck in their favor.