Today was my first luncheon as UVEF 2010 chairman. Today’s excellent UVEF speaker was Gary Rhoads, PhD in Marketing , Stephen Mack Covey Professor of Marketing, and Director of the Entrepreneurship Center at Brigham Young University.  He discussed powerful concepts from his new book BoomStart:  Super Laws of Successful Entrepreneurs.  BoomStart identifies why many start-up companies fail in their first 2 years of business because they spend millions of dollars on traditional marketing tactics that simply don’t work.

Here are just a couple.

Sharpen the Angle. Dimensions of increasing the angle of attack for a new project or service include:

Customers must have a Need to Believe your message. Big perceived problem equals big opportunity.

You must give the customer a Reason to Believe. Make it easy for them to see why they need your stuff.

Blow Away Expectations.  You must demonstrate superior value . Focus on dominating in one area first.

You must make a Unique Claim about your product or service.  This can neutralize the competition.

UVEF will soon make audio of today’s terrific presentation available at www.uvef.net

If you enjoyed this post, make sure you subscribe to my RSS feed!

This entry was posted on Thursday, January 14th, 2010 at 7:13 pm and is filed under Boardroom PR, PR Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.