As a PR professional I consume a bunch of news. And, I must say much of today’s headlines are consumed with the negative. I hate that because self fulfilling prophecies are real. People become fearful and hesitant to act based on the tsunami of bad news gracing the headlines. Today, I would like to counsel organizations doing public relations to go against this negative trend. Make positive headlines. Here, I’ll go first:

 Oct 21, 2008 the AP reported that “The economy’s health improved for the first time in five months in September as supplier deliveries and new orders strengthened, a private research group said Monday. The New York-based Conference Board said its monthly forecast of future economic activity rose 0.3 percent, a better reading than the 0.2 percent drop expected by Wall Street economists surveyed by Thomson/IFR. ”

 Now, your turn. What’s your good news?

This entry was posted on Wednesday, October 22nd, 2008 at 11:17 am and is filed under Boardroom PR, PR Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.