I’m frequently asked by prospective clients to tie PR results to client sales revenue. Although good media coverage and the PR investment that made it happen may not always be tied directly to sales, reuse of good press in marketing materials is a tactic that leads virtually all of the Fortune 500 to continue to invest in press relations. Now Steve Rubel reports the Fortune 500 are beating small businesses to the punch in leveraging social media including blogging.

Press coverage is much more believable than advertising and consistently costs less over time. Such is the case for this feature in Chain Store Age for PilmerPR client, Seastone. This publication is read by 35,000+ and that’s good, but the bigger benefit  using may be using the article as 3^rd party validation in your marketing and sales collateral or website or sales pitch going forward.

This entry was posted on Monday, July 2nd, 2007 at 8:00 am and is filed under Boardroom PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.