One of the most sought after media targets for any corporate public relations plan is the news show 60 Minutes. So, I have great respect for T Boone Pickens’ PR team for landing him there this week. This story is a great in-depth look at the motivation behind the Pickens Plan. It asks the tough questions about his profit vs philanthropic motives. After viewing, I still like the Pickens Plan as a bridge to alternative energy and as the best short term plan for loosening the noose of foreign oil dependency around the neck of the United States.

This entry was posted on Monday, October 27th, 2008 at 6:13 pm and is filed under Boardroom PR, Green PR, PR Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.