“PilmerPR is pleased to announce the garnering of yet another honor for exceptional public relations results. Thank you to a great client, ElectraTherm, for accepting sound PR advice and thanks to skilled staff that holds up the standard of communications excellence at PilmerPR.” John Pilmer – President and Founder
EarthTimes covers this Green PR news.
Corporate Social Responsibility (CSR) is no longer the hot potato that is fun to toss around. Taken from big ideas and a sen
se of responsibility, CSR is now one of the standard side-dishes of the corporate offering. The Fortune 500 are doing it, and the small business down the road is talking about it. You may be surprised how many organizations have incorporated CSR into their strategic plans.
Coffee giant Starbucks is among the social responsibility leaders. A look at Starbucks’ global responsibility page reveals little content, but key CSR tools. First, Starbucks uses two elements of the triple bottom line, planet and people to immediately let their customers know they care about being socially responsible. Next, Starbucks ingeniously created their CSR reports that although extraordinarily long, can convince almost anyone that Starbucks truly does care for the environment. Read more at Utah Business Magazine
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The triple bottom line, CSR and social responsibility are all buzz words gracing headlines and the agendas of corporate meetings both large and small. But what do they all mean? And why is everyone talking about them?
Corporate social responsibility or CSR is a relatively new and increasingly large concern for corporations and small businesses alike. CSR is also known as corporate citizenship, corporate responsibility, sustainable responsible business (SRB) and corporate social performance. Simply put, corporate social responsibility is self-regulation built into a company’s business plan.
In a perfect world, a company’s CSR policies would self-monitor in accordance to their obedience to laws, ethical standards and governmental regulations. In other words, the company would force itself to comply with standards before the government gets involved. Read more at Utah Business Magazine
The Pew Research Center released a study last month, about the use of Internet news outlets.
The Internet, which emerged last year as a leading source for campaign news, has now surpassed all other media except television as an outlet for national and international news.
Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70%.
For young people, however, the Internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the Internet (68% vs. 34%).
The percentage of people younger than 30 citing television as a main news source has declined from 68% in September 2007 to 59% currently. This mirrors a trend seen earlier this year in campaign news consumption.
The survey by the Pew Research Center for the People & the Press, conducted Dec. 3-7 among 1,489 adults, finds there has been little change in the individual TV news outlets that people rely on for national and international news.
Contact us to discuss the implications of this massive change for your public relations strategy.
