PilmerPR announced founder John Pilmer met today with Ukrainian government and energy leaders to offer insights into the energy communications challenges facing  that country. Hosted by the Utah Council for Citizen Diplomacy (UCCD) and as part of the U.S. Department of State’s International Visitor Leadership Program (IVLP), the visitors are traveling to Utah to examine “Energy Efficiency at the Federal, State and Local Levels”, and are holding private meetings with experts to strategize on improved energy conservation and communications in Ukraine. The visitors include city and national leaders in areas of housing, energy efficiency, labor, and governance.

“We seek field leaders to meet with International Visitors, focusing on areas of mutual concern and opportunity,” stated Erica Schoenefeld, UCCD Program Associate. “Mr. Pilmer of PilmerPR was a clear choice to offer sharp insight into areas of communication affecting sustainability, energy efficiency, and conservation. We appreciate our experts’ willingness to build bridges of understanding with our distinguished guests.”

Ukraine deals with ongoing challenges as an energy importer with significant supply and cost challenges during tough economic times. Today’s discussion included communication strategy and working effectively with stakeholders on Energy Efficiency at the Federal, State, and Local Levels.

“This international exchange is a very positive opportunity for both of our countries,” states Pilmer. “The energy challenges facing many nations are most effectively addressed as we share information and expertise in a spirit of mutual collaboration and cooperation. I’m glad to be a part of it and hope to make our world a little better as a result of the effort.”

PilmerPR provides communications consulting services in Social Responsibility (CSR/CR), Clean Technology, and Green PR. He speaks out extensively on the triple bottom line of Corporate Responsibility and Sustainability: Planet, People, Profits at events for Hewlett Packard, Public Relations Society of America, Utah Valley University, and Utah Valley Entrepreneurial Forum, among others.

PR News has praised PilmerPR’s work in the area of Corporate Social Responsibility.

PilmerPR tips for emerging companies seeking to dominate their sector may be found on this blog , PilmerPR’s YouTube channel, and at twitter @jpilmer. Available on Amazon is John Pilmer’s new novel, Green Spin, a near future fictional account of the dangers of the 24-second news cycle and environmental extremism.

About PilmerPR, LLC
The PilmerPR team has decades of collective experience in marketing and public relations with specific backgrounds in social media, high-tech, cleantech, print journalism, search engine optimization (SEO), and the rapidly rising area of social responsibility. The team includes active PR professionals Accredited in Public Relations (APR) by the Universal Accreditation Board.

About the Utah Council for Citizen Diplomacy

More information is available at www.utahdiplomacy.org.

About the International Visitor Leadership Program

The Department of State’s International Visitor Leadership Program (IVLP) is designed to build mutual understanding between the U.S. and other countries through carefully designed visits that reflect the participants’ professional interests and support U.S. foreign policy goals.  More information is available at www.exchanges.state.gov.

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We received an announcement, the other day, from Scott at Eco Active America:

I am pleased to announce that we will be having the EPA’s 40th Anniversary Celebration and Award Event on December 2nd at Club Nokia. We will have celebrities, famous musicians presenting awards and playing music throughout the event. We would love to have your company be part of this event. This is an event not to be missed.

The e-mail goes on to explain why it is “not to be missed.” The event takes place at the luxurious (and Green-certified) Club Nokia, and is catered by the famous chef, Wolfgang Puck. There will be two “Green Carpet” arrival events, where “Green celebrities” will walk to show their support for the EPA. Awards will be given, drinks will be served, and a large dance will wrap up the evening.

Organizers expect about 1,200 people at the closed event, made of “a very select targeted audience including and not limited to actors, politicians, high profile business owners and dignitaries.” It will be broadcast live online for those not invited.

Proceeds support RainTrust, an organization designed to preserve rain forests while helping impoverished countries.

So how socially responsible is this event, and how much is just greenwashing? Green PR expert John Pilmer of PilmerPR answers that question in the following Social Responsibility Minute. Hear his thoughts and share yours below.

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Many events claim to be “socially responsible” or “green.” They may use energy-saving lights, use recycled paper, or donate a portion of revenues to a worthy cause. But how much energy is used traveling to the event? Are the green efforts economically sustainable and sensible to stock-holders? How likely are people to attend if you make them jump through hoops?

There is a lot to consider when planning a socially responsible event. Corporate social responsibility and green PR expert John Pilmer of PilmerPR breaks them down into the “three-legged stool” or “triple bottom-line” of sustainability: Planet, People and Profits. Here is counsel below in the first installment of the Social Responsibility Minute:

Learn more at PilmerPR.com, or schedule your free 30-minute consultation.

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[Video of 5 minute presentation in production - posted soon]

SALT LAKE CITY—September 9, 2010—PilmerPR today announced founder John Pilmer will speak today at the UVEF Crunch Lunch event on the subject of “Corporate Responsibility – From the Ground Up,” starting at noon at the Provo Novell campus. The event is open to the public.

“80% of the world’s large companies now produce Corporate Responsibility (CR) reports*,” said John Pilmer of PilmerPR. “There is an effect happening now as partners and vendors to these companies are called to account for their track record of citizenship.”

65% of European companies have a full-time CR officer (also known as Corporate Social Responsibility [CSR])**. The U.S. lags behind at 35%, but that is changing according to Pilmer.

“Corporate social responsibility is not new to international companies, but some U.S. companies are just catching on,” Pilmer said. “The big challenge is that developing a track record of improving citizenship takes time. U.S. companies need to get started now, or be left behind in competitive situations.”

Walmart exemplifies a huge company demanding compliance from suppliers in areas of sustainability. Other large companies now make similar demands of business partners. Although CSR plans and reports are a voluntary corporate choice, BusinessWeek reports that two-thirds of consumers would now rather purchase from a company addressing Corporate Responsibility.

ISO 26000 out this year names seven core subjects for reporting. Pilmer will share these and discuss the triple-bottom-line of CR: Planet, People, and Profits. His remarks will be posted on the company blog at http://www.pilmerpr.com/blog .

PR News has praised PilmerPR’s work in the area of Corporate Social Responsibility. Additional resources on CR may be found at http://www.pilmerpr.com/csr_pr.html .

PilmerPR tips for emerging companies seeking to dominate their sector may be found on the company’s blog: http://www.pilmerpr.com/blog; YouTube channel: http://www.youtube.com/user/johnpilmer; and at Twitter: @jpilmer. John Pilmer’s new novel, Green Spin, a near future fictional account of the dangers of the 24-second news cycle and environmental extremism, is available on Amazon.

About PilmerPR, LLC
The PilmerPR team has decades of collective experience in marketing and public relations with specific backgrounds in social media, high-tech, cleantech, print journalism, search engine optimization (SEO), and the rapidly rising area of social responsibility. The team includes active PR professionals Accredited in Public Relations (APR) by the Universal Accreditation Board.

PilmerPR
801-369-7535
info@pilmerpr.com
www.pilmerpr.com

(Sources: *Moscow Times & **Corporate Responsibility Magazine)

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80% of the world’s largest companies now have a Corporate Responsibility Report per a recent article in the Moscow Times. In previous entries we have discussed that Green PR is a subset of Corporate Social Responsibility (CSR). Now CSR is being shortened to a term I like quite a bit more, Corporate Responsibility (CR). I think CR is a better umbrella term which encompasses the triple bottom line of CSR: Planet, People, Profits.

In tough economic times some companies find themselves trying to justify budget for going Green or socially responsible programs. As often as customers will listen,  I share the PilmerPR philisophy that CSR should be woven into the very fabric of who we are as a company.  This article I read today in the Financial Times does a great job of exploring the issues around commitment to CSR in today’s economic environment.

PilmerPR CR mantra: “First be good, then talk about being good.” In that order.

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I’ve worked a bunch in the technology field, so I’m used to seeing acronyms thrown around like toy footballs from cheerleaders in a college stadium at the season opener. Other industries use them as well. The military has a ton of them. As a Public Relations firm, we constantly remind clients to talk in “people talk” without the use of acronyms, unless they are ubiquitous like “TV” or “FBI” or “DVD.”

So, here’s a test. I make assumptions about the acronym “CSR.” What does it stand for? I think the majority of people have the same definition as I, but do you really?

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This article found in UK-based Press & Journal makes me crazy. First, it speaks to Corporate Social Responsibility (CSR) as if it’s another marketing program that may or may not get budget this next year. Then, it tries to position the support of athletes aspiring for professional positions as somehow a higher calling in life for the planet and it’s people. Now, support the advancement of teachers in the inner city or the education of orphans of fallen police officers. That’s responsibility. But athelete’s?

As a former football player (American) with season tickets to my alma mater college team (BYU), I’m a fan of atheletics. But, I’m not convinced by the characterization of the cited ”programme” outlined in the Queen’s English.  No, I’m not dissing* the UK and my son has tickets for our local pro soccer team (real football – REAL Salt Lake) just to keep us balanced.

However, CSR is a term that is more fundamental to who we are, not what program we support. That’s my take from this side of the pond. Cheers!

CSR Not Optional

Remember the PilmerPR rule #1 of CSR: “First be good – then, talk about being good.”

Support young atheletes in the inner city to get them more education-maybe.

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*dissing: Originated in Jamaican Vernacular English, perhaps originally short for disrespect or disparage. (source: Wiktionary.com)

Image from E-Commerce News

You heard it as a child: “Actions speak louder than words.” The same is true in public relations. Crafted statements and press releases can be effective communication tools only as far as they match reality.

Facebook is a recent example. Despite their continual claims that user privacy was important, they gradually loosened the privacy restrictions, making status updates publicly visible and sharing likes/dislikes with third-party sites by default. Only when users revolted would they temporarily step back, as they are doing now. The unspoken message: user privacy is secondary to company growth.

BP officially says it will pay “all legitimate claims” resulting from the gulf coast oil spill. Those were good words for the coastal states to hear. Since then, BP has fought Congress against raising its $75 million legal liability cap, and will not clarify what is or is not “legitimate.” The unspoken message: BP will not be pressured to do more than it feels necessary.

BP has been forced to battle an aggressive US government as the administration sends the unspoken message that it is seeking to avoid blame being placed on the President. To sound presidential, President Obama has placed a moratorium on offshore drilling for six months so we can properly study the situation and avoid a repeat. However, because the President gave a positive message for new offshore drilling just weeks before the gulf oil disaster, the unstated message is “I am a waffler, willing to follow the polls. And, I don’t really know what I was doing endorsing oil exploration just a few weeks ago.”

John Pilmer, president of PilmerPR, commented on this issue when asked by E-Commerce News about a recent change in Microsoft’s leadership. Robbie Bach, president of the company’s entertainment and devices division (responsible for the Xbox, Zune and other gadgets) is stepping down along with J Allard, a senior vice president in the division. Microsft’s CEO, Steve Ballmer, is stepping in and taking charge.

According to Ballmer (officially quoted in PC Magazine) Bach’s resignation is only possible due to his success:

“Robbie’s an amazing business person and close personal friend, which makes his departure a point of sadness for me,” Ballmer said. “However, given the strong leadership team he has built, the business performance of E&D this year and the launches of Windows Phone 7 and ‘Project Natal’ this fall, we are set up well for success as we continue to drive our mobile and entertainment businesses forward.”

John points out what the shake-up really says about Microsoft’s entertainment and devices division:

The shakeup is as much about sending a message as it is about internal operations, according to John Pilmer, president of Pilmer PR, who has worked with Microsoft and its partners for more than a decade.

Redmond wants to assure the market that it is on top of its problems and will compete in — and dominate — the space, Pilmer told the E-Commerce Times.

The market is also hearing an unspoken message, he said — that Microsoft is not getting the job done, and the competition is “kicking our trash.”

Read the full article at E-Commerce News.

PilmerPR works closely with clients to develop positive messaging that highlights successes and opportunities, and matches the good work the company is doing. You can also learn more about how PilmerPR can help with crisis management.

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Today is Earth Day, which means you will probably hear a lot about companies “Going Green.”

Many executives and entrepreneurs wonder if it makes economic sense to do the same. How does Corporate Social Responsibility (CSR), in any of its manifestations (“Green” being just one), affect the bottom line?

John Pilmer, APR, recently addressed this issue at the 2010 Entrepreneurial Business Conference at Utah Valley University. This year’s theme was “Prosper in Hard Times… Opportunities Await!” John believes that there are many untouched opportunities to be a leader in CSR and Green business.

Sections from John’s full presentation are available in the video below. He provides solid examples of Utah companies that are making a difference to both the environment and investors, why CSR makes economic sense, and how it can garner national media attention for your business.

For a personal consultation on how CSR and Green initiatives can help your business, visit our contact page.

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The average American produces 4.6 pounds per day. That means the whole nation produces 251 million tons per year.

Many people have ideas to reduce that amount. And despite a common conception, many of the ideas can be more profitable than the status quo.

Photo by Kristin Heinichen, Daily Herald

A group of BYU students, for example, found that Kenyans are often compelled to buy overpriced plastic bottles of water, or face deadly water-borne contamination from cheaper water sources. The ultimatum is not only terrible for their health, it doesn’t make economic sense.

From the Daily Herald article:

“Currently, people’s needs are being overserved,” [Marere co-founder Kyle] Freebairn said of water bottles, deeming them superfluous to the basic need of thirst. “If you give them a utility they don’t need, you are forcing them to pay a higher price point than their optimum need.”

The students are working to solve the problem by selling 17-ounce polyethylene bags of water for half the price of bottles. Kenyans just bite the corner of the bag for water. It reduces trash, saves lives, and will likely out-sell the bottled competition.

“Marere is financially sustainable, but socially we’re using business and capitalism and natural incentives to drive the quality of life up; it’s very rewarding,” [Freebairn] said.

A second company is making headlines by trying to eliminate trash all together!

That is ambitious goal of TerraCycle, a company that produces everything from kites to spray-bottles entirely out of trash. They call it “upcycling,” and it, too, is paying off. They already have big contracts with stores like Walmart, K-Mart, Target and Home Depot. The products work just as well as well as their made-from-scratch counterparts, and are even cheaper to produce.

Watch the video below about their compelling business model:

PilmerPR supports socially responsible business, and has helped many clients successfully promote green innovations. If you have a business, or know of a business, that is looking for effective Green Public Relations, please let us know on our contact page.

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