Corporate Social Responsibility (CSR) is no longer the hot potato that is fun to toss around. Taken from big ideas and a sense of responsibility, CSR is now one of the standard side-dishes of the corporate offering. The Fortune 500 are doing it, and the small business down the road is talking about it. You may be surprised how many organizations have incorporated CSR into their strategic plans.

Coffee giant Starbucks is among the social responsibility leaders. A look at Starbucks’ global responsibility page reveals little content, but key CSR tools. First, Starbucks uses two elements of the triple bottom line, planet and people to immediately let their customers know they care about being socially responsible. Next, Starbucks ingeniously created their CSR reports that although extraordinarily long, can convince almost anyone that Starbucks truly does care for the environment. Read more at Utah Business Magazine

 Loading ...

This entry was posted on Wednesday, June 17th, 2009 at 4:53 pm and is filed under CSR PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.