Google Going Green
The San Francisco Chronicle reports Google will invest millions of dollars to neutralize their carbon footprint and drive down the cost of alternative energy. Sustainability is here to stay and this is one more example of companies seeing the value of a social responsibility strategy.
Success in environmental sustainability will depend on a combination of individual, government and corporate efforts. As a practitioner of Social Responsibility and Sustainability PR, PilmerPR applauds these efforts. Having served on Google CEO Eric Schmidt’s PR team while at Novell, I see his vision in this initiative.
Does Google’s Green initiative PR value? Absolutely! Will they make a difference? Time will tell. But, they have some brilliant folks over there and a creative environment that spawns revolutionary breakthroughs. I for one would love to help them promote their work in this area.
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December 11th, 2007 at 3:52 pm
W.O.W.
That stands for Whopping Outright Wow.
Thanks for the phone call just now.
Warm regards,
Larry Wilkins
April 6th, 2008 at 8:38 pm
[…] Google Green Strategy is a Sustainable PR Move by John PilmerIf you enjoyed this post, make sure you subscribe to my RSS feed ! This entry was posted … One Response to Google Going Green Larry Wilkins Says: December 11th, 2007 at 3 … […]
April 20th, 2008 at 10:36 am
[…] Google Green Strategy is a Sustainable PR Move by John PilmerPlanet In Peril Tonight on CNN Going Green Seen - RSS Feed Available: Going Green Seen - RSS Feed Available Says: April 6th, 2008 at 8:38 pm […]
April 22nd, 2008 at 3:34 pm
It seems like sustainability and public relations are becoming a dominating pair. I am not surprised that a large corporation such as Google is delving into the trend of green pr…I am curious to see what other businesses follow suit and how this will impact sustainability.
http://tehamagroupcommunications.prblogs.org/
May 10th, 2008 at 11:04 pm
[…] Google Green Strategy is a Sustainable PR Move by John PilmerThe San Francisco Chronicle reports Google will invest millions of dollars to neutralize their carbon footprint and drive down the cost of alternative energy. […]
August 6th, 2008 at 1:07 am
[…] Google Green Strategy is a Sustainable PR Move by John PilmerThe San Francisco Chronicle reports Google will invest millions of dollars to neutralize their carbon footprint and drive down the cost of alternative energy. […]