Comments on: HP and Greenpeace – When CSR Hits the Fan http://www.pilmerpr.com/blog/greenpr/hp-and-greenpeace-when-csr-hits-the-fan/ Public Relations -finding customers & reaching target markets Tue, 24 Aug 2010 16:43:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Paul England http://www.pilmerpr.com/blog/greenpr/hp-and-greenpeace-when-csr-hits-the-fan/comment-page-1/#comment-2922 Paul England Tue, 04 Aug 2009 21:23:34 +0000 http://www.pilmerpr.com/blog/?p=366#comment-2922 While I'm certainly not an unbiased opinion (I work for HP), Greenpeace is picking on one of the good guys here. HP has a long history of environmental advocacy, winning awards and gathering accolades for environmental leadership from organizations as diverse as EPA (http://www.environmentalleader.com/2008/04/20/hp-packaging-to-carry-epa-smartway-logo/) and Fortune Magazine (http://money.cnn.com/galleries/2007/fortune/0703/gallery.green_giants.fortune/10.html). I could go on... The fact is, better materials don't happen simply because you want them to. Vast engineering and monetary resources are being invested in finding better solutions, but when the self-imposed timetable isn't met, give us a little slack -- we're trying! While I’m certainly not an unbiased opinion (I work for HP), Greenpeace is picking on one of the good guys here. HP has a long history of environmental advocacy, winning awards and gathering accolades for environmental leadership from organizations as diverse as EPA (http://www.environmentalleader.com/2008/04/20/hp-packaging-to-carry-epa-smartway-logo/) and Fortune Magazine (http://money.cnn.com/galleries/2007/fortune/0703/gallery.green_giants.fortune/10.html). I could go on…

The fact is, better materials don’t happen simply because you want them to. Vast engineering and monetary resources are being invested in finding better solutions, but when the self-imposed timetable isn’t met, give us a little slack — we’re trying!

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