PR Strategy: Building a Press List that Rocks!
As PR professionals, our ultimate goal is to get press coverage for our clients. But not all press hits are created equally. A truly successful PR campaign will result in a variety of hits in both small and large publications that cross all types of media. The key is finding the most targeted publications, and then pitching the right editors.Depending on the company and their goals, the press list should have a minimum of three categories.
- Vertical Trade Press
- Local Press
- Business Press
Remember, in each of these categories you should include social media, print and online publications, and broadcast media. Then, once you’ve got a comprehensive press list to work from, you can pitch your client’s story. For a more detailed look at building a comprehensive press list, click here to download more secrets to Building a Comprehensive Press List.
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