You’ve spent time and money planning a public relations campaign, with press releases and social media involvement, and now you need a way to measure its effectiveness. The problem is compounded when you notice there’s little money left for high-budget tools like surveys and ad-equivalency evaluations.

Does this sound familiar?

In Part 4 of 10 of PilmerPR’s “PR 101″ webinar, John Pilmer lists the simple (often free) ways budget-conscious small businesses can evaluate their PR results. To learn how PilmerPR can help achieve cost-effective campaigns with measurable results, visit our contact page.

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This entry was posted on Thursday, June 3rd, 2010 at 4:07 pm and is filed under PR Strategy, Sm Bus PR, Social Media PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.