Many revolutionary ideas come into the market, and then die from “lack of demand.” The problem is not a bad idea, nor that demand does not exist. Too often, the problem is a failure to reach the audience that demands it.

The Internet is making it easier than ever to find your market, but harder to compete. When consumers are flooded with many companies vying for their attention, repetition is key. A good company must reach those customers through web development, search engine optimization, a strong social media presence, news articles, and more.

In Part 5 of 10 of PilmerPR’s “PR 101″ webinar, John Pilmer discusses how small businesses can find the lucrative “watering holes” and reach their target markets on multiple fronts.

To learn how PilmerPR can help your business reach audiences and increase sales, visit our contact page.

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This entry was posted on Friday, June 18th, 2010 at 1:22 pm and is filed under PR 101, PR Strategy, Sm Bus PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.