PR 101: Part 6 of 10 – Entrepreneur Arrogance Traps
Entrepreneurship is risky by definition. Success demands confidence in the face of challenges. An entrepreneur must believe in his/her product or service, or no one else will.
But when does healthy assurance become dangerous arrogance?
A few months ago, Forbes Magazine published the article (and accompanying slide-show), 10 Arrogance Traps For Entrepreneurs. The warnings are sound, and some go counter to conventional wisdom.
In Part 6 of 10 of PilmerPR’s “PR 101″ webinar, John Pilmer discusses five traps from the list we feel are most common and dangerous to entrepreneurs.
To learn how PilmerPR can help your business reach audiences with a proper communications strategy and spokesperson training, visit our contact page.
Loading ...