“Doing” CSR – The Real Thing
I love this article on CSR. It focuses on what I’ve been teaching PR clients for years: “First Be Good, then Talk about it.”
Greenwashing is just the environmental version of getting the order wrong, “talk about being good, before walking the walk.” We have a corporate responsibility to answer to Society, the Environment, and Stockholders (people, planet, profit). We do that by first “doing”, not talking about doing before doing.
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August 24th, 2010 at 10:43 am
[...] reports is less than perfect with the public viewing internally created reports as biased. The CSR 2.0 response to that is to recommend that such reports reveal the good, bad, and ugly truth, a definite [...]