Public Relations Case Studies - PilmerPR

PilmerPR Helps AdvancedMD receive Visibility in Competitive Market

With more than 20 years of experience, PilmerPR has worked with AdvancedMD (www.advancedmd.com) to provide strategic communications counsel and press relations services. PilmerPR works with AdvancedMD’s marketing staff to position and promote the company, its products and services helping to raise the visibility at a time when the practice management software industry is becoming hugely competitive.

AdvancedMD is the most pervasive Web-based practice management solution suite in the health care industry combining software for medical billing, scheduling and practice management in a complete, full-featured solution for medical practices and medical billing businesses.

As a tech-savvy firm, PilmerPR’s strength has always been its reservoir of strategic tech PR skills and extensive media relationships. Using this network of contacts, PilmerPR pursues broad coverage of the brand to generate awareness and name recognition. More importantly – along with generating frequent mentions in important major media stories – the firm has been able to impress the media and analysts of the significance this technology has for the growing the health care industry and help reinforce AdvancedMD’s competitive advantage. PilmerPR has increased visibility and media relations to target vertical and business media facilitating AdvancedMD’s growth from 5,000 to more than 7,500 providers, 22,000 users and 10 million patient records nationwide and across all major health care specialties.

According to AdvancedMD’s Vice President of Marketing Lane Peterson, “We chose PilmerPR because of their extensive experience in media relations, especially in the technology arena. PilmerPR has represented some of the areas finest emerging companies and knows this industry as well as this market. This outside assistance is helping us to further fine-tune our message and communicate that message to our clients in other cities nationwide. Looking at our needs for strategic communication, this is something we absolutely, positively have to have.”

Through PilmerPR’s pitching of case studies and continued interaction with influential media, AdvancedMD and its customers have been profiled in leading medical, business and technology publications to include: American Medical News, Physicians Practice Magazine, Doctors Digest, Small Business Computing, Practice Manager Magazine. AdvancedMD executives have also provided content and commentary for major newspapers including: including The New York Times, GO Magazine, and many others as well including Utah’s Channel 2, KSL Radio, Deseret News and Salt Lake Tribune.



John Pilmer, APR, MBA