Public Relations Case Studies - PilmerPR

PilmerPR partners with Certiport to deliver strategic communications counsel

PilmerPR professionals have worked with Certiport (www.certiport.com), an industry certification leader that prepares individuals and communities with relevant digital skills and credentials for the competitive global workforce. During this time, PilmerPR has implemented public relations campaigns targeting numerous local, regional, national and global editors adding value to Certiport programs currently available in 21 languages and 128 countries worldwide.

Leveraging the Certiport Internet and Computing Core Certification (IC³®), the official Microsoft® Office certification programs and the Adobe® Certified Associate certification program, PilmerPR’s communications tenure with Certiport has resulted in scores of new announcements, thousands of Internet news postings and more than 700 news features and mentions.

PilmerPR has implemented a custom public relations package that has included the dissemination of five press releases already seen in more than 2,000 search engine optimized (SEO) Internet postings. Successful pitching and public relations communication has also resulted in more than 70 prominent features and partner articles in leading vertical publications including: Investor’s Business Daily, CNN, Certification Magazine, T.H.E. Journal and eSchool News.

“PilmerPR has consistently delivered excellent results working as a key member of our marketing team,” said David Saedi, president and CEO of Certiport. “Many times I have turned to their president, John Pilmer, for counsel on strategic marketing communications issues and in each case have been pleased with the in-depth understanding of important global market conditions and trends. PilmerPR’s insight into the minds of the global media has allowed us to make important progress toward our strategic worldwide objectives.”



John Pilmer, APR, MBA