PilmerPR Helps Seastone Increase Visibility in Target Markets
Seastone (www.seastone.com), the market leader in specialty gift card packages, chose PilmerPR to implement a public relations plan to increase visibility for the company and its innovative packaging. In just three months, PilmerPR implemented a full public relations campaign centered on making “the gift card package.” The successful campaign included the creation and distribution of two compelling press releases, resulting in eight prominent stories in leading vertical publications.
In order to reach Seastone’s potential customers - retailers who sell gift cards - PilmerPR focused on targeted, retail industry publications. As a result, Seastone was featured in Chain Store Age, Promotional Marketing, PROMO Magazine, and Retail Solutions Online, among others. In addition, Seastone’s press releases were seen in more than 500 online postings with SEO links back to Seastone’s website.
“We are pleased with the great results PilmerPR obtained for Seastone,” said Eric Child, Seastone President. “Gift card packaging is a niche market, but PilmerPR found the right publications and had great success in obtaining media coverage for Seastone. As a result, we’ve seen a significant spike in web traffic and third party validation to show to prospective customers.”
John Pilmer, APR, MBA