Customized Search Engine Optimization PR | SEO Public Relations - PilmerPR
There are some important reasons why combining social media, search engine optimization (SEO) and public relations (PR) plays to the strengths of PilmerPR professionals – not webmasters. We have the education and skills to write press releases, marketing white papers, ezine-articles, targeted blog posts and other online content. These just happen to be tasks that need to be performed, in addition to the techie work.
Blogs, bookmarking, tweeting, wikis, organic rankings, pay-per-click, online news release formats – there is so much to keep track of and learn - and the target is moving.
While just changing some metatags by itself worked for webmasters in the past, many of the other techie tactics that were used a few years ago to get high rankings may now be considered "illicit practices that may lead to a site being removed entirely from the Google index."
Consider also that among the almost 200 million adults in the U.S. who have used search engines are not only your direct customers and prospects, but also an unusual segment: Journalists.
In the March 2002 issue of Yahoo! Internet Life, editor-in-chief Barry Golson wrote, "We read about online journalism – whether it’s better than the offline kind, which news sites are best, which are failing – but we don’t as often hear how the Net has changed the way traditional beat reporters and researchers gather information." If it’s online, editors may be using it to do research on your company.
Will they find your company there? PilmerPR can help.